VIDEOS – THE BENEFITS ONSITE AND OFFSITE FOR SEO

VIDEOS – THE BENEFITS ONSITE AND OFFSITE FOR SEO

Videos offer many advantages in terms of onsite and offsite SEO. Even a simple 30 second video can bring many different types of optimization to your site and to your businesses popularity as a whole. Think carefully before deciding to forgo a video idea even if you think your business is not video worthy due to its bland existence of numbers or financial data. Even accountants can find something to talk about for 30 seconds. You might introduce the members of your organization by having each one record a 10 second blurb or interesting detail about themselves as part of their bio, or gather video testimonials from satisfied customers. Get creative with it and keep in mind it doesn’t always have to be about your product or service, only related to it in some way.

What are the many benefits of video for onsite SEO? There are many. First it is attention grabbing. Let’s face it, most of us would much rather watch than read. By grabbing the attention of the internet user they now have spent increased time on your site instead of just bouncing to another, in search of something better that WILL grab their attention. In addition, as statistics continually prove, the longer they remain on your site the liklier it is that they will buy or request your services. Keeping surfers in your waters for longer periods of time also creates familiarity with your brand and increases the likliehood of an eventual conversion.

How do videos help you offsite? You’d be amazed at how many times even the most ridiculous videos are viewed. A friend of mine did an experiment and posted a video on youtube of her blowing up a balloon and that’s it. Not more than 30 seconds long. She had over 1,000 views within the first week. So believe me when I tell you anything you post on youtube will get viewed. Now imagine if you post a video about your business with a link to your site?  The amount of traffic generated from one short simple video is outstanding. Here’s food for thought: imagine having more than one video or a whole page on youtube with your own url.

Did you know this is free by the way?


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