As we round the end of the year, I usually start thinking back on the great things that occurred this year in my business. Sometimes these occurrences are worthy of a post. Well it’s been a couple years since I’ve been so compelled. Compelled enough to tell others about it. Every once in a while…
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1. Ineffective or Non Sufficient Tracking This is a common mistake that many companies make when starting their digital marketing. It’s especially important to track conversions in Pay Per Click campaigns like AdWords and Facebook Advertising. Without knowing what’s working and what isn’t it’s hard to make good decisions about where to spend your money.
If you missed the first part of this post be sure to Read Part 1 which covers 1-5. 6. Lead Capture Doesn’t Exist, Asks To Much, Or is Not Targeted Think like a searcher. When you are browsing the net and come across an interesting offer, how much are you willing to go through, to…
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Some good advice, especially in a down economy and in lieu of the war zone that has become the internet, is your re-invention or re-evaluation of offerings. As mentioned by Aaron Wall in a post I read today on SEO Book- Small businesses stand a good chance of getting trampled in organic search and due to their size will…
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I am writing today to speak of an exciting project I am involved with for an online magazine that is all about managed services. I was asked to participate not only as an editor of the magazine but also as one of the featured managed services providers. SEO /Web Marketing is not typically classified as…
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