Click Thru Rate, a common metric associated with AdWords, calculates how many times an ad was clicked on, versus how many times the ad was shown. While click thru rate can be helpful in certain aspects of ad creation and account management, overall the metric doesn’t hold much importance. For one, the information it can…
Read more
If you’ve never tried pay per click (PPC) advertising it’s probably time you did. Chances are, your competitors are. If they aren’t, that’s even more reason why you should take the opportunity to capitalize on their “slow to respond” marketing strategy. If you are a small business in a market with big competitors then you’ve…
Read more
Prepare for Paid Advertising Paid advertising also known as Pay Per Click, is for some, a form of advertising they couldn’t survive without. In a competitive market it may be a businesses only opportunity for visibility on line. This is especially true for small businesses whose competitors out bank them in marketing dollars, affording them…
Read more
Paid advertising, also known as Pay Per Click, is for some, a form of advertising they couldn’t survive without. In a competitive market it may be a businesses only opportunity for visibility on-line. This is especially true for a small business whose bigger competitors out bank them in marketing dollars, affording them the top spots…
Read more
Misconceptions About Pay Per Click When most of us think Pay per Click we think ad campaigns that got out of hand, dollars wasted and not too much of anything to show for it. It can be a scary option for the more conservative business owner whose budget is tight and whose ideas therefore are…
Read more
