Category: Ecommerce

Important Changes For AdWords in Googles Search Results

Click Thru Rate, a common metric associated with AdWords, calculates how many times an ad was clicked on, versus how many times the ad was shown. While click thru rate can be helpful in certain aspects of ad creation and account management, overall the metric doesn’t hold much importance.  For one, the information it can…
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ECOMMERCE: DON’T BE FOOLED BY INTERNET MYSTIQUE

Many misconceptions exist about selling products on the internet that land thousands of internet marketers offline to sell in a more lucrative and forgiving market. The first mistake is viewing internet sales much like they view offline, B2C sales. They figure by throwing up a site with some pictures and text, magically people will not…
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