As we round the end of the year, I usually start thinking back on the great things that occurred this year in my business. Sometimes these occurrences are worthy of a post. Well it’s been a couple years since I’ve been so compelled. Compelled enough to tell others about it. Every once in a while…
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Learn What “Original” Content Really Means Let’s face it, original content in the truest sense of the word borders on impossible when it comes to writing for your business or for the internet in general. Yes, believe it or not, 5 million or so people have already beat you to it. Unless you invent something…
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Selling products or services offline allows us an opportunity to get in front of our potential customers, who are in the research phase of the buying cycle. During that face to face or phone call, we have the opportunity to uncover their needs and can, in turn, sell to them based on those needs. Online, however,…
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After developing and launching a new web architecture called AMP (Accelerated Mobile Pages) google, once again, gives the gift of ease for all WordPress users. To get Accelerated Mobile Pages on your site all you have to do is install the plugin. It’s really that simple. It’s much easier than implementing the structured data format or trying…
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Click Thru Rate, a common metric associated with AdWords, calculates how many times an ad was clicked on, versus how many times the ad was shown. While click thru rate can be helpful in certain aspects of ad creation and account management, overall the metric doesn’t hold much importance. For one, the information it can…
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