Often times ranking can be a difficult task especially if our keyword is a competitive one. Here are some ideas to lower the competition and still get your desired result.
Now assuming all of the other page elements of SEO are present including keyword within in the content writing, links and other basic SEO factors already exist, it is time to start writing city pages. City pages are designed to focus on a smaller market share and compete within a particular city instead of your current national market you have been struggling in. Often times a business such as a doctor’s office will likely already compete locally because his clientele has to be within a certain number of miles to make them a relevant market, however for someone who either sells something on line or sells something which does not require face to face with its consumer then the market is endless. For example someone selling seo services sells nationally because most of the time all communication can be done over the phone or email. Someone selling babysitting services would only be competing locally within their city of residence for similar obvious reasons. They physically could not babysit for someone outside of certain range of distance. When we compete on a local level versus a national one, our competition is greatly reduced and for obvious reasons, much easier to achieve the desired ranking within organic search.
If you are currently competing nationally and are struggling, my advice to you is: break your market up and begin competing in smaller sections. How is this done? It is rather simple actually. Here again is where content writing proves to be king. Start writing content using your keyword with the city of designation so for example my keyword may look like this: SEO Services Phoenix or Phoenix SEO Service. Then proceed to write content using this keyword as you would normally for optimization. Your metas for the pages would be something like this: SEO Services Phoenix | Get Seo Services Phoenix…… Now so as not to also disturb you current content where you would like to still compete nationally, place these pages in the footer of your site as links. Don’t forget the opportunity here to keyword your link!!! 🙂 Keep writing them for each city or state that you would like or until you are satisfied with the results and amount of traffic to your site. You can never do too much!!
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