Autumn leaves

When searching for information, via written content on the web, one must learn to create their own ideas from what they absorb and give their best effort at remaining objective to the content being read. Unlike encyclopedias or dictionaries, web content is not regulated nor weeded through for accuracy. On the internet, anyone can post anything, any time of the day. The answer to your question on the internet’s great world wide web, is, most conveniently, whatever you want it to be.  You might say the internet is starving for accurate information; fact based statements on subjects that can be supported by either scientific evidence, experimental trials or some other means of credible measurement. Something we can rely on to tell us not just a viewpoint, but something concrete, sparing the “I thinks, or most likely’s or In my opinion’s.”  While this type of written content becomes more scarce it naturally becomes more important in the eyes of the only “regulators” of content currently existing – search engines, namely google. As google strives to be revered as a legitimate  deliverer of quality content,  it will favor those sites whose data is more of the objective nature. Content writing that is opinionated or subjective in nature will likely fall in a category below that, regardless of  SEO, keywords and other tactics once used to gain popularity in organic search.  Ranking will have more to do with quality and reliability of information than it will amount of backlinks from high page rank sites. 

Isn’t this what the internet needs? Maybe so, but what does this mean for SEO professionals and many others, who have clearly, or rather unclearly created what I like to call Gray Hat SEO, a hybrid nickname I coined from the popular Black Hat vs White Hat oppossing technique types.  Referring to anything that is SEO related as black and white seems out of character, even humorous considering the amount of unknown associated with its very practice.  I am not sure what color you get from your web investigations.  I most often get grey, which appears to be the area of vast majority! 

What affect will this demand for straight forward provable content have on the internet as a whole?  Will it stifle the many brilliant minds that although offer mainly subjective content,  have a gift of initiating action or provoking thought and ideas in groups of people?  The limited intelligence of the sub human search engine will most certainly lack the ability to spare such a crop. Will they be lumped in with the other conversationlists found on every corner?  Probably not, when considering their daily flow of worthwhile ideas that change to the tune of algorithims,  we will most likely find them gracefully chaired when the music stops.

If you’ve done any research on the internet,  you’ve likely heard oppossing data on your topic of choice no matter what the topic might be, especially if you were thorough in your research.  Did you come to a conclusion about your topic?  Were your questions answered most definetely?  The reality is, probably not!  For every yes there is almost always a no.  You get the idea!  And that’s really all you’ll get.  It’s up to you to form your own answer.  How do you see the future of web content?


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