When people think SEO most of them immediately think about search engine placement, and keywords. Ranking number 1 in Google’s search results whether implied as a campaign strategy or not is most always a goal in an SEO campaign and typically search engine placement as the number one spot is weighted most heavily because from that superior ranking we assume sales for the customers, or exposure, or popularity. Whatever goals the customer may have for their website can and will be achieved in googles first spot!
If even 40% of individuals habitually pick the 2nd or 3rd result in Google or Yahoo, or MSN, this will bring up a very interesting question about search engine placement. Is the first spot in Google the best one? I actually pick that result last after not finding what I am looking for with the other results on that page.
A close friend was also quick to retort of her same habits and in fact was also fully aware of why she did it. She stated that usually the first result is not what she is looking for. I think she probably has the same affliction as I, obtained as a shortcut from inferior search engines and possibly inexperienced web marketing efforts. The first result today listed in Google I am confident would fit your search term most accurately most of the time as would the second or third. So what search engine placement, gets the most clicks? We need a program that collects those results in case anyone is looking for a project?