BENEFITS OF PAY PER CLICK

Creative Services For Your Small Business

BENEFITS OF PAY PER CLICK

May 20, 2009 Articles Paid Advertising 8

Misconceptions About Pay Per Click

When most of us think Pay per Click we think ad campaigns that got out of hand, dollars wasted and not too much of anything to show for it. It can be a scary option for the more conservative business owner whose budget is tight and whose ideas therefore are much the same. Truthfully, however, Pay per Click is no more a risk than a fierce battle in the search results and will only become fiercer as more websites flood the internet. While search result ranking is important for longevity and continued business success, Pay per Click is an excellent short term option in the interim, to bring revenue during the lull.

What small business owners should know is that most of the time a pay per click campaign will cost you less money up front and bring about the most immediate revenue/results than would fighting your way up in the search results. Assuming you are able to secure a worthwhile spot the time to get there can vary depending how competitive your keywords are. One thing is almost always a guarantee; it will take you no less than a month and up to a year to earn a favorable spot in the search results. On average a safe estimation is 4-6 months to earn a decent ranking within the top 5. Now consider the amount of money spent on seo efforts within that time frame to get a worthwhile spot in the search results.

Immediacy of Benefits

The biggest benefit found in Pay Per Click advertising is the ability to get immediate sales or conversions without too much effort, in essence the campaign most often pays for itself as in the case of product sales. Most often one sale thru a pay per click campaign could pay for a weeks worth of marketing for itself. In addition, and to clear up anyone’s preconceived notions, limits on amounts spent can and most often are set on each campaign, each ad, or each ad group. The chance of wasted dollars getting out of hand is slim. Most pay per click services have safety features built in to prevent such occurrences. If optimized most efficiently your campaign dollars would also generate enough profit that could potentially be spent on the ranking efforts. So why wouldn’t you have both?

Less is Not More – More is More!

Carefully consider both options as a means of growing your business. Search results are a long term option for growing your business and once achieved its results are long lasting as long as the website is kept current and fresh. However, Pay per Click is a great short term or long term approach at driving immediate traffic that can and often does convert into sales or dollars earned, very quickly.

8 Responses

  1. jwing11 says:

    Thanks for the input, most appreciated!

  2. Evisionary says:

    Great site. Jen, we tried just a bit of pay-per-click on FB for the “Special Offer” for Active Liquid Nutrition samples, I wrote to you about. Nothing really produced. Surely willing to explore further, but just don’t know where to go next.
    We are creating some YouTube vids, using Twitter and a host of other things I’ll forward seperately.

  3. editor1 says:

    Yes I actually tried PPC on google for a live whole food nutrition product I was a distributor for. There are a few key words that are the attention getters I found out however they are so general that your traffic is not well targeted. With a product like yours it is impossible to be targeted and why it is not an optimal product for PPC…in other words..nobody is searching for exactly what you are selling…you have to introduce the product and I would imagine video marketing is going to be your best bet. you need to teach others about your product and the best way to do that is with video. I haven’t looked at your product yet but from what I am hearing that is probably going to be the best route. Did you send me the link or did I miss it….www.jennifer@contentwriterseo.com

  4. Evisionary says:

    Great site. Jen, we tried just a bit of pay-per-click on FB for the “Special Offer” for Active Liquid Nutrition samples, I wrote to you about. Nothing really produced. Surely willing to explore further, but just don't know where to go next.
    We are creating some YouTube vids, using Twitter and a host of other things I'll forward seperately.

  5. Evisionary says:

    Great site. Jen, we tried just a bit of pay-per-click on FB for the “Special Offer” for Active Liquid Nutrition samples, I wrote to you about. Nothing really produced. Surely willing to explore further, but just don't know where to go next.
    We are creating some YouTube vids, using Twitter and a host of other things I'll forward seperately.

  6. Jennifer says:

    Yes I actually tried PPC on google for a live whole food nutrition product I was a distributor for. There are a few key words that are the attention getters I found out however they are so general that your traffic is not well targeted. With a product like yours it is impossible to be targeted and why it is not an optimal product for PPC…in other words..nobody is searching for exactly what you are selling…you have to introduce the product and I would imagine video marketing is going to be your best bet. you need to teach others about your product and the best way to do that is with video. I haven't looked at your product yet but from what I am hearing that is probably going to be the best route. Did you send me the link or did I miss it….www.jennifer@contentwriterseo.com

  7. Evisionary says:

    I sent the links for the videos via email. The product video is very good – informational/educational. It is brief, to the point, includes testimonials and closes on a strong introductory offer. I am unable to provide the link here…the system tracks each by a number assigned when it is sent.
    However, we just modified and improved the introductory offer w/ a seperate landing page that can be sent without the video, as shown here:
    http://www.53049.usaloe.com/offer
    …and so far, we are having great results.
    Now we seek attention for the single page offer, and to develop contact info of potentially interested parties. Some of us are using FB to post the link using catchy phrases…but little result so far. BTW: I joined the Managed Service Providers FB fan page…
    Thanks for all the help and let me know what you think about the vids, the offer, FB and any new ideas you have to attract folks. We are helping people get healthy.

  8. Nice recommendation and suggestions, Thanks so much!

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