Picking keywords used to attract search engines can be an eye opening experience. Often times the most popular words or the words having the most searches are misspelled forcing you to use a misspelled word in your content writing. For most content writers this is very frustrating but a necessary component to SEO. The next time you see a misspelled word used all over a particular website don’t be too quick to tell them their mistake. Chances are they did it on purpose
Another problem I recently came across was a lack of keywords. The topic I was marketing had some searches but nothing substantial to build a business on. Had it not been for some trend research I did I probably would have advised the client to tailor their business just a bit to include a more searchable term. So how did I choose their keyword to best describe their business yet also has enough searches to make it worthwhile? First I looked for keywords/phrases that were characteristic of someone looking for something new or looking for ideas relating to that field. Since it is a new concept it is the responsibility of the business to get people interested. Someone searching with a general phrase of “new investments” might be interested in someone selling a unique investment opportunity not yet well known for example. Sometimes the more general the keyword the more competitive it is, however not always. Usually just by changing the general phrase a little you can find a keyword with less competition and a decent amount of searches. For example instead of “new investments” you could try “new invest” or “invest new” or maybe “new opportunity invest” You would be surprised at the many different ways people phrase their searches and giving the content writer a difficult challenge when trying to use it in the text. Sometimes the keyword phrase is incorrect grammar and even more frustrating for the writer who most likely cringes at the idea of writing text with improper English. I know I do! So as you peruse various sites and notice misspellings or incorrectly phrased sentences, keep in mind that may have been on purpose or at least let’s hope so!