Thanks to paid advertising, businesses can capture the attention of individuals who are actively searching for their products and services, at the exact moment they are searching. As any salesperson knows; when it comes to making a sale, timing is everything. With paid advertising, your timing couldn’t be better.
Show your ad when someones performs a google search for a related product or service that’s related to your business. In return you get a lead that’s boiling hot with the greatest opportunity to turn it into a sale.
On the other hand, you could try to rank organically in search results with a listing just below the paid ads. But this could take months, even years before bringing a measurable ROI. Most importantly; SEO optimization strategies, won’t fufill your need for business now!
With Pay Per Click You Can:
- Set your own budget
- Pay only when your ad is clicked on
- Learn which keywords convert for organic targeting.
- Target by demographic like zip code
- Target specific groups of people using audiences
- Still work towards your long-term SEO goals for 1st page placement
If you are a service provider who services individuals at their home pay per click is likely your main strategy. Get a Free Evaluation to ensure you are maximizing your budget and minimizing costs.