Structured Data Markup

This type of optimization allows a webmaster to mark-up certain types of content on a website with HTML that search engines read and show as rich snippets in SERPS. It can increase the click thru rate of your listing by providing the user with more information about that content and making your listing stand out amongst the sea of other listings. A markup tool is provided in Google’s Search Console to make it easy to markup any content you can on your own site.