Conversion Rate
Shown as a percentage of the amount of conversions per the number of clicks on an ad.
Example: If the amount of clicks is 2 and the amount of conversions is 1 the conversion rate would be 50%.
Shown as a percentage of the amount of conversions per the number of clicks on an ad.
Example: If the amount of clicks is 2 and the amount of conversions is 1 the conversion rate would be 50%.