While some of the following tasks assume you have an existing site and are creating a new version of it, many of them will apply to cases where you are building a site for the very first time.
1. Be sure to either maintain the existing urls from the old site onto the new or redirect the old urls to the new ones if you are going to change them.
2. Put up an “Under Construction” page while in the development phase or build the new site on a different domain used for development
3. Be sure to make a copy of the old site and import any of the content like articles and images that will be used on the new site.
4. Don’t delete any of the existing content like an article you feel is outdated. If using wordpress, just set the article as a draft. Consider updating the article to make it more relevant.
5. If you are building the site right on the existing domain (refer to #2) Be sure to block search engines from crawling the site during its development. This can have an unrecoverable negative effect on your marketing down the road.
6. Don’t forget to unblock to allow search engines to crawl once the site is completed
7. Submit the site and/or a sitemap to Google Search Console as soon as possible after completion
8. Choose a version inside the Search Console (ex. www or non www)
9. Create a Robots.txt file and submit it within Googles Search Console to identify areas of your site you do not want crawled by search engines. Even if you can’t think of anything that you don’t want them to crawl you should still submit one.
10. Run a link checker on your site to find any broken links and repair them before they start producing 404’s to google.
If you’re one of the millions out there who decided to create a blog, then you know the amount of time and effort that goes into maintaining it. With all the time spent on writing content and the various other technical tasks associated with having a website you’ve probably put the one HUGE problem with it on the back burner, which is…NOBODY READS IT BUT YOU.
I feel it is important to clarify that building a popular blog is a two part process that first involves its visibility and being found on the internet using more technical strategies like SEO and even social media. The second part of the process and the one chosen for the topic of this post is about building authority or readership with your blog and/or creating an environment that keeps your traffic coming back for more.
Take it Personal
Remembering what a blog really is, becomes a key factor in making it good. Blogs are designed for engaging with people. It is a place where content and conversations, even debates happen. They are designed as a place to share information, ideas, ask questions, get advice, and most importantly, get a closer look into you and your products and services – if this is what you are promoting.
Getting the Basics Down
Does your site promote the sharing of ideas? Can visitors leave comments? Do you have contact forms? Have you asked your audience for feedback? Does your site reflect your personality? Have you included a picture and short bio of yourself so that your readers feel like they are in touch with some form of human life? Are you filling your blog up with promotional and non engaging content?
There are many more areas to cover but want to keep the content short- ensuring people will actually read it! Stay tuned for part 2 of “Setting the Tone to a Popular Blog”