Learn What “Original” Content Really Means Let’s face it, original content in the truest sense of the word borders on impossible when it comes to writing for your business or for the internet in general. Yes, believe it or not, 5 million or so people have already beat you to it. Unless you invent something…
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Selling products or services offline allows us an opportunity to get in front of our potential customers, who are in the research phase of the buying cycle. During that face to face or phone call, we have the opportunity to uncover their needs and can, in turn, sell to them based on those needs. Online, however,…
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Click Thru Rate, a common metric associated with AdWords, calculates how many times an ad was clicked on, versus how many times the ad was shown. While click thru rate can be helpful in certain aspects of ad creation and account management, overall the metric doesn’t hold much importance. For one, the information it can…
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While some of the following tasks assume you have an existing site and are creating a new version of it, many of them will apply to cases where you are building a site for the very first time. 1. Be sure to either maintain the existing urls from the old site onto the new…
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SEO has changed quite a bit since I first started in this business. Not that long ago ranking a site was much less challenging and could usually be done by following a defined method of keyword usage and on page techniques that even without any back links could actually earn you a top spot. Inevitably…
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