A Content Writer For SEO  

Website content though often overlooked with the many details of building a website, is actually one of the fundamentals to ranking well in the search results. A good content writer will devise text that is carefully planned so it is informative and well organized with the necessary SEO components like keywords, links, and meta tags. Search engine optimization and a good content writer is crucial to not only your rankings but also your traffic.

A Content Writer’s First Step to SEO

If yours is a small business it may also be wise to pick keywords/phrases that are less competitive and generally easier to move quickly to the top of the search results with. When possible picking the fewest well targeted keywords is optimal. Though often not realistic, it is ideal for SEO purposes by promoting smoother, well written, and keyword saturated content. Trust me on this, you can’t go wrong here! A good content writer will consider, before choosing the keywords, exactly how they will be used within the text.  This ensures the keywords make sense with the direction of the intended message. Be careful not to choose keywords/phrases that are too general, though they may describe your business somewhat and they may provide “search engine optimization” by driving traffic, you will have optimized for the wrong kind of traffic producing nothing but a chunk out of your bandwidth for the month and a step backward from your objectives. This type of negative SEO is characterized by high traffic, bounce rates over 50% and low conversion rates i.e. while visiting your site they did not complete a purchase or didn’t fill out a contact form.  A good content writer will choose well targeted, closely matched keywords with a fair amount of searches each month.  Whenever possible, choosing keywords/phrases with realistic ranking opportunities, keeping in mind budget, and overall objectives, will produce the fastest and easiest route to the top of the search engine rankings and a successful SEO campaign.

A Content Writer’s Ongoing Job

SEO (search engine optimization) will only become more important as information becomes more readily available and rapidly delivered to the public via many different social mediums. As such, a content writer must keep updating text as new information becomes available. This is crucial to any SEO campaign.  Content writing must be re evaluated regularly with up to date, innovative and informative text to keep the interest of visiting traffic and a quality ranking. In theory, it is safe to assume that as information delivery becomes more sophisticated and rapidly attained through various channels like twitter, facebook, linkedin, myspace…etc. websites will also become more accurate and update to date, leaving the many less attended websites out of the game. This will undoubtedly create fierce competition amongst the warriors in the search results. Luckily, for those whose budgets cannot withstand the battle, there are other alternatives to search result ranking as a means of driving traffic. Hopefully this has provided some insight on making realistic decisions about which method is right for you or possibly which method isn’t right for you. Though search result ranking and SEO can be a great way to drive traffic to your site, there are other ways to effectively market your business online.

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